Understanding Business Problems Define Digital Business Growth Problem from Gojek, Ride-Hailing Application Startup (6-Pager) & Go-Food Event Tracking
I'm creating 6 pagers to help understand business problems and define digital business growth problems and the solution from Gojek, a ride-hailing application startup. After that, I created Gofood event tracking to identify the event and metrics used.
Result: Defining problems using a tree diagram and creating metrics that are used. The next steps are creating strategy priorities to increase the Annualized Gross Transaction Volume (GTV) and active users and transactions on Gojek and giving recommendations (6-Pagers), creating go-food event tracking to gain insight from the order of application use, metrics that will be tracked, property values, etc. (Event Tracking)
Roles: As a Data Analyst, defining and solving business problems, then turning them into useful information that assists management in critical decision-making.
6-Pager
Event Tracking